Skills & Competencies for Retail Store Operations Manager

Retail Store Operations Manager job profile

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JOB SUMMARY for Retail Store Operations Manager

Manages retail operations within a national store or outlet.

JOB RESPONSIBILITIES for Retail Store Operations Manager

Develops the overall operational strategy of the store business. Develops and implements operational policies and procedures. Creates and implements operational strategies to drive the productivity, profitability and customer satisfaction of all stores.

Retail Store Operations Manager SALARY RANGE

BASE 50%
$113,032
TOTAL 50%
$120,674
Job Level
M02
Job Code
SM15000464
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Retail Store Operations Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Store Operations Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 hard skills or competencies (industry competencies) for Retail Store Operations Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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2 Industry Competency – Retail Store Opening
Proficiency Level -3
Skill definition-Managing the planning, coordination, and execution of newly established stores to ensure a seamless transition to full operation.
Level 1 Behaviors
(General Familiarity)
Lists the pivotal variables influencing the success of retail store unveilings.
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Level 2 Behaviors
(Light Experience)
Uses appropriate tools to gather demographic data and explore potential store locations.
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Level 3 Behaviors
(Moderate Experience)
Utilizes data analytics and insights to evaluate consumer behavior and other opportunities.
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Level 4 Behaviors
(Extensive Experience)
Plans and manages budget to ensure efficient resource allocation for the store launch.
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Level 5 Behaviors
(Mastery)
Trains staff to improve their product knowledge in alignment with the store's vision and standards.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Store Operations Manager

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Names different kinds of promotional marketing materials.
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Level 2 Behaviors
(Light Experience)
Tracks and reports the results of promotional activities.
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Level 3 Behaviors
(Moderate Experience)
Uses interactive materials such as videos, charts, or slideshows to show product features to clients.
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Level 4 Behaviors
(Extensive Experience)
Oversees a targeted promotion initiative to an identified set of customers.
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Level 5 Behaviors
(Mastery)
Leads the development and launching of multiple marketing promotions.
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2 Job Family Competencies – Inventory Management
Proficiency Level -3
Skill definition-Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
Level 1 Behaviors
(General Familiarity)
Lists the features of each inventory type and their differences from each other.
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Level 2 Behaviors
(Light Experience)
Supports the generation of reports on inventory operations and stock levels.
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Level 3 Behaviors
(Moderate Experience)
Manages trend analysis on inventory and resolves any problems affecting inventory performance.
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Level 4 Behaviors
(Extensive Experience)
Reviews consolidated inventory management reports to define inventory requirements of the organization.
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Level 5 Behaviors
(Mastery)
Establishes and refines the inventory management process to reduce costs and improve productivity.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Store Operations Manager

1 Core Competencies – Business Performance Management
Proficiency Level -3
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Names tools and systems used in managing business performance.
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Level 2 Behaviors
(Light Experience)
Maintains open communication with leaders and stays receptive to unit's performance feedback.
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Level 3 Behaviors
(Moderate Experience)
Manages information consolidation to help the management team with evaluation and decision-making.
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Level 4 Behaviors
(Extensive Experience)
Monitors our business goals, milestones, and progress toward project completion.
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Level 5 Behaviors
(Mastery)
Outlines observations and recommendations for improving operational and financial performance.
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2 Core Competencies – Process Improvement
Proficiency Level -3
Skill definition-Analyzing and improving existing processes and workflows to minimize process errors and streamline organizational efficiency.
Level 1 Behaviors
(General Familiarity)
Identifies the role and value of process improvement in enhancing organizational productivity.
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Level 2 Behaviors
(Light Experience)
Supports management in identifying opportunities for change and improvement.
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Level 3 Behaviors
(Moderate Experience)
Reviews key indicators to determine steps to improve the overall business process.
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Level 4 Behaviors
(Extensive Experience)
Facilitates training to develop team's process knowledge and initiate change management.
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Level 5 Behaviors
(Mastery)
Designs software and systems to centralize the planning, execution, and tracking of process improvement.
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3 Retail Store Operations Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Store Operations Manager
Proficiency Level - 4
5 Competency for - Retail Store Operations Manager
Proficiency Level - 5

Summary of Retail Store Operations Manager skills and competencies

There are 8 hard skills for Retail Store Operations Manager, Retail Industry, Retail Store Opening, Merchandising, etc.
2 general skills for Retail Store Operations Manager, Promotion, Inventory Management.
11 soft skills for Retail Store Operations Manager, Business Performance Management, Process Improvement, Budgeting, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Store Operations Manager, he or she needs to be skilled in Business Performance Management, be skilled in Process Improvement, and be proficient in Budgeting.

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